About Ipsos OTX MediaCT

Ipsos OTX MediaCT is uniquely positioned to offer marketers a complete suite of innovative research tools to manage their video game properties. Our marketing solutions-based research team will help you discover, develop, refine and monitor the progress of your games, franchises, consoles, as well as their marketing communication programs.

Ipsos OTX MediaCT offers comprehensive testing services for game launches: Concept Testing and Positioning, Copy Development, Campaign Testing, Pricing Sensitivity, Package Testing, Virtual Store Environments, Marketing Communication Evaluation, Franchise Appeal and Expansion, Player Satisfaction Studies.

In just eight years Ipsos OTX MediaCT has become the 20th largest research agency in the U.S. (24th largest globally) with offices in London, Los Angeles, New York, Cincinnati, Miami, and Chicago with strategic partners in Japan, Australia, and Mexico.