GamePlan Insights Consumer Tracking Study


  • 1,000 gamers and game buyers surveyed each week, including hardcore gamers, casual gamers, and everyone in between

  • Tracks up to 400 games at any given time, including all major console, handheld, pc, and iPhone titles

  • OTX integrates key metrics into the GamePlan Insights portal, including Awareness, Interest, Purchase Intent (Pre-Order, Buy New, Buy Used, etc.), Forced Choice, Perceived Value, and Word of Mouth

    • Tracking Study Sample A

  • Survey “Expansion Packs” will add valuable additional data for cross-media habits, psychographics, and other attitudinal data

  • Subscribers can also tap-in to the ongoing tracking study with their own proprietary survey questions, providing a cost effective alternative to pricey ad hoc studies.

    • Tracking Study Sample B